Or both.Īpple obsesses over meetings as the killer app for the glasses I predict will be branded Apple Reality. Or, people will meet in the real world, but all have a shared view of virtual objects - holographic 3D presentations, essentially. Here's Apple CEO Tim Cook back in 2016 describing Apple's favorite AR scenario - the virtualized meeting.Īs Cook describes it, Apple's AR will enable people to meet with holograms of other people.
Over the next few years, I'm predicting Apple will lead with its category 4 headset - a VR headset designed to be used for AR.Īpple has been working hard on augmented reality for many years, and whenever Apple executives talk about AR, they obsess over the Bionic Virtual Meeting Room, which I’ve talked about before. This is the Holy Grail of augmented reality, which is still years away from being real. All-day AR glasses that look like regular glasses.Instead of an unobstructed view, the user instead sees a real-time video of the surrounding environment with virtual objects superimposed on that video. In this category, VR hardware provides an AR experience. This category, represented by Magic Leap's first product and by Microsoft's HoloLens 2, gives the user an unobstructed view of the world, with virtual objects or words anchored to physical objects - for example, with the virtual 3D model of a building sitting on a real desk. This category is a heads-up display, as the virtual information visible to the user is positioned based on the movement of the head, rather than anchored to physical objects.
Alphabet's Glass Enterprise Edition 2, the headset formerly known as "Google Glass," is an example of a wearable device that places contextual information in the wearer's field of view. This is the leading category, as smartphones can perform basic AR, but the non-wearability of phones makes this category uninteresting. It's helpful to divide the enterprise AR market into five general categories:
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